CASE STUDY
Sawyer Elliot
PEN NAME OF TIFFANY GRIMES
PROJECT TYPE
Branding
SERVICES PROVIDED:
Branding Design
TONE
MACABRE
HAUNTING
CURSED
ARCANE
INSPIRATION
I wanted my branding to capture the haunting, arcane essence of the queer spec fic I write under my gender-neutral pen name, Sawyer Elliot. The palette—woodland greens, rich browns, and muted earth tones—reflects a world both grounded and otherworldly. My logo, an anatomical heart entwined with a fern, symbolizes the delicate balance between life and the supernatural. The typography strikes a harmony between the masculine and feminine, a quiet nod to my nonbinary identity. Every element of this design is an extension of the stories I tell—macabre, intimate, and touched by the unknown.
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