CASE STUDY

Sawyer Elliot

PEN NAME OF TIFFANY GRIMES

PROJECT TYPE

Branding

SERVICES PROVIDED:

Branding Design

TONE

MACABRE
HAUNTING
CURSED
ARCANE

INSPIRATION

I wanted my branding to capture the haunting, arcane essence of the queer spec fic I write under my gender-neutral pen name, Sawyer Elliot. The palette—woodland greens, rich browns, and muted earth tones—reflects a world both grounded and otherworldly. My logo, an anatomical heart entwined with a fern, symbolizes the delicate balance between life and the supernatural. The typography strikes a harmony between the masculine and feminine, a quiet nod to my nonbinary identity. Every element of this design is an extension of the stories I tell—macabre, intimate, and touched by the unknown.

A white person submerged underwater with just their legs sticking out on the shore
Color palette featuring six colors named Woodland, Birch, Millbroke, Cinnamon, Fog, and Burlap with corresponding hex codes #474E2F, #413A2A, #564731, #865F45, #B8B6AD, #C9BCA9. Described as macabre, haunting, cursed, and arcane.
Illustration of a human heart with rustic foliage background and vintage book.
Macabre, haunting, cursed, arcane images
Collage featuring hands holding a red heart symbol, stylized anatomical hearts, the text 'SAWYER ELLIOT', a fern design, an old open book among leaves, and legs extended into a pond.
Patterned design featuring anatomical hearts, ferns, a bee, mushrooms, and the letters 'S' and 'H' on a dark green background. Central arch shape outlines the letters 'S' and 'H' with a prominent fern.

BROWSE MORE CASE STUDIES

I’d be honored to support your journey too!