CASE STUDY

Steph Moon Co.

PROJECT TYPE

Branding & Web Design

VISIT WEBSITE

COMING SOON

Brand Strategy & Design
Website Wireframe

SERVICES PROVIDED:

QUIRKY
VINTAGE
HAND-CRAFTED
HEART-CENTERED
THOUGHTFUL

TONE

Mood board with vintage and quirky theme: "Pride and Prejudice" book, floral teacups, woman among flowers, person with teapot on head, stacked teacups with tea pouring, tied books with flowers, tea infuser with loose leaves.
Color palette with six circular swatches labeled: Coral (#F5B099), Blush (#EBC9BB), Moss (#6B7841), Eden (#1B4B52), Duck Egg (#BCCFC8), and White Smoke (#F5F5EF).
Logo designs for "Editors Tea Club" featuring a main logo with stylized text, and sub logos with tea bag illustrations.

INSPIRATION

We set out to create a branding experience exploration of the quirky, vintage, and hand-crafted spirit of the club, interwoven with a heart-centered and thoughtful approach. By creating an aesthetic that harmonizes these elements, we've crafted a visually appealing and inviting space that captures the essence of ETC's mission. The design reflects the close-knit community's atmosphere, encouraging connections, sharing, and inclusivity among editors. Every visual choice mirrors the heartwarming camaraderie, ensuring that the website becomes a warm and inviting hub where editors of diverse backgrounds can connect and collaborate.

BRAND GOALS
MISSION
AUDIENCE EXPLORATION
DIFFERENCIATING FACTOR
VALUES
DESIGN

BRAND STRATEGY GUIDE

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